I supported COMO FC 1907 during a key period of their growth, working across leadership and operational teams as the club progressed from Serie D toward top-flight football. My focus was on developing the club’s cultural, commercial, and experiential strategy alongside its on-pitch success.

My role focused on embedding culture into the club’s wider strategy — introducing music, community-led programming, and premium experiences, including the launch of a private members’ club, live events, brand collaborations, and new commercial ventures such as the club’s clothing line. This work has contributed to the creation of new revenue streams, stronger brand positioning, and increased international interest in both the club and its wider business ecosystem.